Messaging Strategy
So you want to land new business? This starts with sharing your story. Who you are and what you bring to the table. You are an expert in your own story, but to tell it effectively, you need a plan. Where, when, and how do you announce yourself to the market? Should you be upbeat and chatty or academic and thoughtful? Should you speak softly and with nuance, or bring the bull into the china shop?
“Good fortune is what happens when opportunity meets with planning.”
— Thomas Edison
Cue messaging strategy! WordableNYC will help you construct a solid messaging strategy that maps out your story and how it will be told. We will help you crystalize your core values, draft a powerful mission statement, identify your brand positioning statement, and articulate a clear vision statement. Most importantly, we will identify how to weave these key aspects of your identity through every piece of written communication from your website to your press kit.
An effective messaging strategy not only sets your business off on the right foot, but it continues to produce results years down the line. It serves as a constant point of reference directing every piece of communications, guiding decisions on frequency, tone, and medium with clarity and consistency.