Public Relations
At its core, public relations (“PR”) covers all aspects of your engagement with the general public, typically through traditional media channels such as broadcast and print news organizations. While advertising comes with a high price tag, public relations focuses on “earned” media: code for free! And all you have to do is convince the media that an aspect of your business, product, or service will capture the interest of their audience.
“Advertising is what you pay for; publicity is what you pray for.”
- Advertising Adage
The hard work behind a successful PR campaign typically includes writing press releases, media pitches, and press packets while cultivating strong relationships with producers, journalists, and industry influencers. You must create a compelling and persuasive pitch that clearly shows how your story will capture the attention of their audience. You must clearly define the story and why it matters.
A strong PR program can help your company generate awareness and increase sales by informing and persuading the public about your business. It cultivates a positive brand reputation, strengthens your credibility, and supports the long-term success of your company.