The Biggest Marketing Mistake Small Businesses Make (and 3 Steps to Avoid it)
Raise your hand if you’ve ever been at a dinner party, stuck in conversation with that one guest who won’t stop talking about themselves? That person who believes they are the most interesting human in the room. They grace you with story after story of their remarkable accomplishments. They speak confidently of their beauty, financial success, academic achievements, encounters with celebrity. Naturally you must be impressed, right?
8 Emails to Launch Engagement
So we’ve already discussed why email marketing is one of the BEST ways to develop a relationship with your customers. But what is the road map? How do you plan content that moves your subscriber through the proverbial sales funnel towards a purchase? Here are 8 types of emails you want to have prepped in your arsenal. Use these as your foundation and stack your email marketing program from here.
4 Steps to Build Your Email List Today
Email marketing is one of the BEST ways to develop a relationship with your customers. But how do you grow a high value subscription list? Getting subscribers is all about making an exchange with your audience. It’s a transaction: subscribers give you access to their inbox and attention, and you deliver awesome content and value. Here are four practical steps to take as you map out your strategy.
8 Great Mission Statements
A good mission statement is critical to the success of your business. It serves as a centralized, unified, public declaration of your company’s purpose, speaking to all stakeholders. At its core, it succinctly conveys what, how, and why your business exists. While a mission statement may sound like just a formality, it serves an underlying goal of inspiring connection to your brand.
What is a Messaging Strategy Anyway?
Outside of the professional communications realm, not many folks spend time thinking about messaging strategy. Most probably don’t even know what it is or why they need it. Businesses often overlook messaging strategy as another pesky and unnecessary start up project that distracts from productivity and growth. “I know what I’m offering,” many think. “I can talk about it clear as day. Now let’s get selling!”
Wait… slow down! You’re not ready yet!