8 Great Mission Statements
A good mission statement is critical to the success of your business. It serves as a centralized, unified, public declaration of your company’s purpose, speaking to all stakeholders. At its core, it succinctly conveys what, how, and why your business exists. While a mission statement may sound like just a formality, it serves an underlying goal of inspiring connection to your brand.
What is a Messaging Strategy Anyway?
Outside of the professional communications realm, not many folks spend time thinking about messaging strategy. Most probably don’t even know what it is or why they need it. Businesses often overlook messaging strategy as another pesky and unnecessary start up project that distracts from productivity and growth. “I know what I’m offering,” many think. “I can talk about it clear as day. Now let’s get selling!”
Wait… slow down! You’re not ready yet!